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IIM INDORE's Post Graduate Certificate
Programme for Chief Business Officer (CBO)
Batch-1

IIM INDORE's Post Graduate Certificate
Programme for Chief Business Officer (CBO) Batch-1

  • Business Development Management Business Development Management
  • Operations Management Operations Management
  • Sales Strategy Management Sales Strategy Management
  • Marketing Management Marketing Management

Eligibility

Minimum 5 Yrs+ Work Ex.
& 50% marks in UG/PG

Live Online Lectures

Every Sunday 9:00 AM to 1:15 PM

Fees

INR 3,85,000 + GST

payable in easy installments

Duration

12 Months






5 Days of On-Campus Module
Spread Across Two Phases

IIM-I Executive Education
Alumni Status (T&C Applicable)

Get a Certificate of Completion
by IIM-I (T&C Applicable)


The Modern-Day CBO:
A Leader in Sales Strategy, Marketing, Business Development, and Operations Management

In today’s ever-evolving business landscape, the Chief Business Officer (CBO) is a cornerstone of success, balancing expertise in sales strategy management, marketing management, business development management, and operations management. This multifaceted role ensures the seamless alignment of business goals with market opportunities, driving innovation, efficiency, and growth across all functions.

Who Will Benefit from the Programme?

This programme is ideal for professionals and leaders seeking to excel in sales strategy management, marketing management, business development management and operations management, including:

  • Sales Leaders: Improve sales planning and revenue optimization.
  • Marketing Professionals: Align marketing efforts with business goals.
  • Business Development Executives: Identify growth opportunities and build partnerships.
  • Operations Managers: Streamline processes and enhance collaboration.
  • C-Suite Executives and Entrepreneurs: Drive efficiency, innovation, and sustainable growth.

Perfect for those ready to elevate their strategic and operational expertise.

What does this programme cover?

  • Leadership Paradigm: Leading the Organization and People Beyond Current Capabilities
  • Operational Paradigm: Integrating Finance, Sales, Marketing, Brand, and Product Functions
  • Market Paradigm: Shaping Future Markets
  • Understand the basics of Analytics and various tools used.
  • Dynamics of Economic and Business Landscape
  • Transformational Leadership and CBO Perspective

  • Discovering New Markets and Market Sizing
  • Marketing planning - Adjustments and Optimization and Budget allocation
  • Market Segmentation, Personas, and Value Propositions
  • Customer Journey Mapping and Experience
  • Customer Acquisition, Lead Generation, and customer Insights
  • ROI Analysis: Customer Lifetime Value, Customer Acquisition Cost (CAC), Conversion Ratios, CRM

  • Sales Strategy Development
  • Sales Planning and Forecasting
  • Negotiation and Persuasion Strategies
  • Selling Skills for Retail and B2B Customers
  • Sales Team Management and Performance Appraisal

  • Strategic Brand Management & Valuation
  • Digital Transformation and Social Media Marketing Strategies
  • Online Reputation Management
  • Search Engine Optimization (SEO) and Google Analytics
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM) and B2B
  • Digital Marketing channels Metrics
  • Marketing on LinkedIn
  • Text Analytics and AI & ML Tools for Marketing

  • Marketing Communication and Messaging
  • Media Mix, Messaging, and Promotion
  • Packaging, Bundling, and Communication in the Digital Era
  • Go-to-Market Strategy and Distribution Planning

  • Understanding B2B Buying Behavior
  • Market Segmentation and Online B2B Marketing
  • Managing Key Opinion Leaders
  • Pipeline Management Strategies for Key Account Management (KAM)
  • Delivering Value in B2B Context

  • Design and Thinking Framework
  • Product Management for E-commerce, Cloud, and SaaS Platforms
  • Metrics for Product Management
  • Competitive Strategy and Brand Development
  • Pricing Models

  • Managing Business Metrics
  • Interpreting Financial Statements
  • Pricing Strategies and Decisions
  • Leading a Profit & Loss (P&L)
  • Project Finance and Business Models

  • Operational Efficiency
  • Quality Management
  • Business Process Reengineering
  • Risk Management
  • Strategic Planning
  • Project Management
  • Change Management
  • Supply Chain Optimization
  • Business Process Analytics
  • Continuous Improvement

  • Comprehending the Customer Journey – Acquisition, Administration, and Retention
  • Utilizing MarTech and AI for Customer Acquisition: Segmentation, Email Marketing, Digital Promotion, Social-Media, and Programmatic Advertising
  • Harnessing MarTech and AI for Customer Administration: CRM, Predictive Analytics, Customer Support, Customer Experience Enhancement, and Personalization

  • Marketing to Gen Z
  • AI and ML for Marketing
  • Data Driven Marketing
  • Account based Marketing
  • Conversational Marketing
  • Neuromarketing
  • Exploring AR, VR, and Metaverse for Sales & Marketing Managers

Why Should You Invest In This Programme?

Utilising a proven pedagogy developed by the esteemed faculty at IIM-I, refined through industry Programmes offered over the past two decades.

Successful completion of the Programme bestows participants with the esteemed IIM Indore Executive Education Alumni status.

Participants will experience 6 days of Intensive Learning at the IIM Indore Campus, situated atop a scenic hillock conducive to contemplative learning spread over two phases.

The Programme incorporates insightful use cases and a discussion-led, hands-on learning approach, culminating in a Capstone Project. 

The Programme facilitates networking opportunities with industry peers. 

The IIM Indore Advantage

IIM Indore ranks among India's top 5 IIMs and stands within the top 1% of global MBA schools, having received the prestigious Triple Crown accreditations from AMBA (UK), AACSB (USA), and EQUIS (European Union). The institute offers a distinct interdisciplinary learning approach, focusing on participant-centred management education that seamlessly merges concepts, tools, techniques, and perspectives to address real-world challenges. Renowned for excellence in education and research, IIM-I employs contemporary pedagogies and leading-edge content to encompass emerging management domains.

  • IIM Indore is among the top 5 IIMs in the country and among the top 100 MBA schools globally
  • Among 1% of MBA schools globally to be bestowed with the prestigious ‘triple crown’ by global MBA institute accreditation bodies
  • Ranked 3rd among IIMs for both Open and Customised Executive Education Programmes in the FT Executive Education Rankings 2024.

About VCNow

VCNow, a flagship initiative by Unified Collaboration Services LLP, is dedicated to delivering high-quality executive education through strategic partnerships with top business schools such as IIMA, IIMC, IIML, IIMI, IIMN, SPJIMR, XLRI, and more. Our mission is to equip executives with the advanced knowledge and skills needed to excel in today's dynamic business environment.

Our programmes encompass a wide range of technical and management domains, tailored to meet professional development goals. Delivered by esteemed faculty, our courses blend academic rigor with practical insights.

Key Highlights:

20000+ Executives Empowered
30 Centers Across India
Partner to Top B-Schools Nationwide
15 Years of Excellence

Meet The Programme Director

Prof. Manoj Motiani

Mr. Manoj Motiani has done his FPM from IIM Ahmedabad. He also won IFCI award for best thesis at IIM, Ahmedabad (2014). He holds a bachelor degree in Electronics and Communication from Rajasthan University and MBA from Xavier Institute of Management, Bhubaneswar.


Prior to his PhD he has worked in Aditya Birla Group and Godrej. Manoj has presented his paper at Yale China India Insights conference, New York. He was also selected to represent IIMA at the University of Michigan as AMA Sheth Scholar in the year 2013.


He taught courses such as Marketing Management and Service Marketing at NID (Ahmedabad), IBS (Ahmedabad) and Rajagiri (Cochin) as a visiting faculty. He has also conducted sessions in Faculty Development Programmes (FDP), Summer School, and Management Development Programmes (MDP) at IIMA. His research interests include Sales management, Service marketing and Neuro-marketing.


Prof. Manoj Motiani

Programme Director

Learn at your own pace

You Invest

3,85,000 + GST

Pay in

Easy Installments

Duration

12 Months

Convenient Timings

Every Sunday 9:00 AM to 1:15 PM

Admission Closes on

15th January 2025

Commencement

March 2025

Frequently Asked Questions (FAQs)

Explain the pedagogy of this course.

The programme emphasizes application and learning through case and discussion methods, encouraging participants to learn by actively engaging in assignments and projects. Simulations will play a crucial role in refining analytical skills, enabling participants to develop the ability to analyze problems from multifunctional perspectives. The culmination of the programme will be a Capstone Project, in which all the acquired knowledge will be applied to a real-life case scenario, integrating the various aspects of learning.

What is the attendance criteria?

Participants are expected to attend all sessions of a given course. Participants may take leave on account of emergencies, subject to the approval of the Programme Coordinator. However, a 75% minimum attendance requirement would be considered for the final grading.

Can I know the complete fee structure?
FEES TOWARDS DEADLINE AMOUNT
Application fee At the time of acceptance of
the offer Letter of admission
₹ 10,000
Programme Fee
(1st Installment)
Payable at the time of
admission (excluding GST)
₹ 1,00,000
Programme Fee(2nd Installment) Payable within 3 months of
admission (excluding GST)
₹ 1,00,000
Programme Fee (3rd Installment) Payable within 6 months of
admission (excluding GST)
₹ 91,000
Programme Fee (4th Installment) Payable within 9 months of
admission (excluding GST)
₹ 84,000
Total Fee (Exclusive of Application Fee & GST ) Rs. 3,85,000

*In case a participant profile is rejected by the institute, INR 7000/- is refunded to the participant and INR 3000/- of registration fees is non-refundable.

Could you tell me more about the Executive Alumni Status at IIM Indore?

Participants who successfully complete the programme will receive the prestigious status of Executive Education Alumni. To attain this status, they must submit a separate application along with the necessary registration fee. The benefits offered to Executive Education Alumni include:

  • Reception of brochures and newsletters from IIM Indore.
  • Access to the IIM Indore Campus Library (onsite access only).
  • Provision of an official email ID from the institute.
  • Issuance of an ID Card
  • More successful completion of the programme, submission of the application, and payment of the fee don’t automatically grant eligibility for the executive education alumni status. IIM Indore retains the right to confer the executive education alumni status.
Is there any fee that needs to be paid to register with IIM Indore executive education alumni?

Participants who have successfully completed the programme need to apply separately to register their names with the IIM Indore Executive Education Alumni. This registration requires a fee of INR 1000 + applicable taxes for a 2-year membership and INR 10,000 + applicable taxes for a Lifetime membership. Please note that the one-time fee for the Executive Alumni Status, which is an add-on to the programme fee, is subject to revision based on the discretion of the IIM Indore management.

Master the Art of Business Leadership at IIM Indore

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