Professor Abhishek Mishra
Abhishek Mishra is a Professor in the IIM, Indore. In his past experience, Prof Mishra has worked as a management consultant for Holcim, the Swiss giant cement maker. Following this, he worked as a research consultant with IMRB International and worked for prestigious clients like Pepsi, Frito Lays, Visa and Glaxo-Smithkline. He then had short stints in academics with ICFAI and School of Management Sciences, before he took the plunge to undertake his PhD from IIM Lucknow, which he completed studying effects of consumer design perception on user experience and brand equity. After joining IIM Indore, his current research interest lies in the area of product management, new product development and reciprocal effects on brand attitude on parent brand. In the short duration of one year after joining IIM Indore, he has already published ten research papers, all of them in leading marketing journals like Journal of Brand Management, AMS Review, Journal of Product and Brand Management, International...
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